The CMS is the heart of your website. It is the interface that you use to manage your websites content, your clients, their orders, your sales channels, your reporting and much much more. This is the hub of everything you need to effectively run your ecommerce website.

Because the CMS is written by us from scratch, avoiding the 'off the shelf, one size fits all' packages such as memory hungry Magento or the dire OS Commerce, allows us to make sure your system does what YOU need it to do. Because our platform is ours we can redevelop it ad infinitum to meet your specific needs. This results in a much easier to use system, which in turn results in a better managed, more successful website for you.

Highlights of the system include:

• Advanced Search Funtionality
• Housekeeping dashboard reports
• Automatic image resizing
• Customer management
  • Contact details
  • Order History
  • Notes
  • Dropped Baskets
  • In progress baskets
  
  
• Newsletter Management
  • Multiple template management
  • Intuitive inclusion of catalogue products for upsell
  
  
• Printable PDF Invoices
  • Emailed automatically after sale
  • One click resend functionality from with CMS
  
  
• Advanced Fraud Checking
  • Provided by Secure Trading
  
  
• Courier Integration
  • Currently in place for UPS & Parcel Force, but functionality can be added for any on request.
  
  
• Accounts system integration (including SAGE packages)
  • Simple or advanced integrations have been performed dependent on your needs, but as usual, it will be a bespoke solution that does exactly what you need it to do.
  
  
• Multi Security Level Access
  • Allow different users within your organisation to see different versions of the CMS – for example a catalogue manager may not need to see financial reports. Again this is a bespoke solution that you will be able to define.
  
  
• Offline/Telephone Order Processing
  • Process and pay for telephone, fax or local foot traffic orders very simply from within the CMS ensuring that the data reporting elements remain correct.
  
  
• Bespoke EPOS functionality or integration with existing EPOS solution
  • If you have an EPOS system we can integrate with it. If you haven't got one yet, we can advise on third party providers or you can use ours.
  
  
• Post sale email management
  • Our system automatically contacts your clients by email as per your schedule. For example 10 days following a sale we can invite the client to review what they bought and display 16 related items to those that were bought last. The 1 month later we can send them a list of refills for the products they bought last time, then 3 months later we can send them an email say that we miss them and providing them with a traceable, one time use voucher to get them back on the site. This scenario can change completely to meet your exact requirements.

Our clients sell all over the world. As such we have become proficient in the delivery of Multi lingual, multi currency, multi shipping options, multi tax rate websites that address all of the particular needs of an international ecommerce retailer. Not sure you need this yet? No problem. It can be 'bolted on' at a later date with minimal cost and fuss.

Colewood have two main departments, Development and Marketing. The marketing is handed over to the Marketing guys once the sites goes live. That is not to say that the development role goes away. We have over the last few years put together a number of tools for the marketing guys to use to aid them in promoting your site and in building brand loyalty. For more about the purely digital marketing activities of PPC and SEO click here, but below are a sample of the kind of tools we have built in to our CMS to aid both you and the marketing team in your efforts to build sales:

• Newsletter System
• Post Sale Emails System
• Voucher Code System
• Customer Loyalty Programme
• One click Facebook and Twitter likes and tweets.
• Competitions
• Send to a friend
• Multibuys/Multi Pricing/Both
• RSS Feeds

We have spent years perfecting the way the front end of a website should work. We have carried out extensive A/B testing time and time again (we are still doing it all the time in fact) to ascertain what converts well and what gives the best user experience. As a client of Colewood internet Ltd this knowledge becomes yours and you will experience the full benefits of this. We are able to demonstrate conversion rate boosts of over 200% in some cases following a new Colewood site replacing an old site. If you would like to the evidence of this, give us a call and we can show it to you in black and white on Google Analytics.

We have ensured that all commonly asked for items can be there for you when you go live, linked naturally in with the CMS that allows you to drive your site. Some of the more commonly asked for items are:

• Gift Options
• Cross Selling and Up Selling
• Lightbox and JQuery style product showcasing
• Product Ratings from our brilliant partners FeeFo
• Stock Availability – linked to your existing stock systems
• Advanced, bespoke product options
• PDF, Images and Videos associated with each product
• Price Breaks either in matrix form or table forms
• Send to a friend

We make extensive use of Google Analytics (in fact all of our PPC and SEO advisors are required to become accredited by Google as certified professionals in analytics and reporting) to gauge the success of your site and allow us to best advise you where to take the site next. This is carried out primarily by the marketing team. The development guys have added their input too however with some excellent in CMS reporting that gives you firstly a simple executive summary style window that shows all of the key metrics most of our clients are interested in, but also available with in the CMS are graphs showing how your multichannel sales break down, others to let you know important site stats. Because we have developed the system and control the data, we are able to report on just about anything that you need information about. This can be displayed on site or as exportable spreadsheets. We can even automate the generation of CSV files and send them automatically to your inbox according to a schedule you set!

Security is a major concern of any online retailer. We are able to offer any level of security a client wishes to have, but generally speaking our clients fall into two main categories:

• 1. Smaller clients who are happy to pass the job of dealing with transactional security to our payment partners Secure Trading.
  
  
• 2. Larger companies that want to host the payment processing pages themselves. For these we offer top of the line security through our partners Rackspace (hosting environment) and Thawte (Secure Certification) to back their operations, offering total peace of mind.

Of course all back office workings are secured using HT Access to prevent any unauthorised access of your data of site workings.

Traditionally called static pages by us computer geeks, these are the pages like the contact us and the FAQs etc. We can give you an unlimited number of these pages which you can manage through a nice system we build into the CMS that lets you edit the pages in something not unlike Microsofts Word package. If you are brave or know your stuff with HTML, you can also edit it in HTML source view.

Obviously being a full service agency our platform accurately handles the needs of our marketing guys so that they have the control they need to make your site a success. In the first instance they have complete control (as do you) over the Meta Data for each page and we can generate landing pages for particular search terms and we have even built a dynamic 301 page redirect management system that allows us and you to redirect traffic from old defunct pages to their new shiny replacements – google love this, and so do our clients as it means they don't have to pay inflated development costs to have an agency do it for them!

There is a lot to mention in this section as there is a lot we have done for the PPC/SEO guys to be able to do there jobs well and you can find much more in the relevant sections of this site, but one thing worth mentioning is our automatically built A–Z sitemap. It is both user and search engine friendly and has seen impressive results getting deep linked pages spidered and converting.

As anyone who has spent time looking at an ecommerce goal funnel chart will tell you the checkout process is often where people drop out. To counter this we have carried out, and are still carrying out a lot of A/B testing on our brilliantly converting One Page Checkout (OPC). Our OPC keeps the user on one page all the way through the checkout process giving them less opportunity to leave the process before the end.