CONVERSION OPTIMISATION

Turn more visitors into customers with Colewood Internet conversion optimisation services.You have invested a lot of money into your website, you have also invested a lot of money into PPC & SEO in hope of driving targeted visitors to your site at the exact time they are searching for your product or service. When we have the best products in stock at the most competitive prices why is our conversion rate only 2.5%?

Colewood Internet combine Analytics, Digital Marketing Expertise & consumer research to identify areas of your websites design, structure or content that could be prohibiting your visitors from turning into customers.

This is typically how it will work...

1. Agree on a campaign goal/objective (Improve AOV, Reduce Bounce Rate etc.)
2. Evaluate the landing page, its content, navigation, funnel & visitor flow.
3. Decide what areas we wish to improve.
4. Create page variations for testing.
5. Upload & begin experiment in Google Website Optimiser.
6. Measure Results, implement or disregard changes & start new experiment.

The most subtle changes to page elements such as buy buttons, delivery information, product reviews or phone numbers can have the biggest of impacts. Conversion optimisation is an ongoing process which is often overlooked, why do so many of us stop working on our site once it has gone live after initial development?

The time to stop optimising your site is when you have a 100% conversion rate

Speak to a Usability expert today on 0207 183 7715