COLEWOOD INTERNET PPC MANAGEMENT SERVICES 2013
If managed correctly PPC Advertising can be a very profitable way of driving targeted traffic to your website. On the other hand, if not done correctly, PPC can fast become a machine that eats away at your cash flow & profitability. Many businesses throughout the UK have a fantastic service or a great range of products, yet still find that PPC is unprofitable - if you find yourself in that position you have certainly landed at the right place!
Colewood Internet has been running targeted PPC campaigns since the year 2000 and during this time we have become one of the UK's leading PPC companies. As soon as Google launched Adwords, we were there generating visitors and revenue for our clients.
Of course, PPC advertising was a lot different back then; the average cost per click for our clients was just 2p, there was no quality score, ad scheduling, keyword matching options & a very primitive reporting facility. Generating profit back then was relatively easy & required little effort; of course PPC is no longer this easy, Pay Per Click has changed.
Over the last decade advertisers have seen the cost of their keywords going up & up, it is very much like inflation; advertising spend with Google steadily increases as competitors up their bids, whilst profit is shrunk due to higher cost per acquisition.
PPC Management companies like Colewood help online businesses maximise growth & efficiency for a monthly fee that is considerably less than the cost of a full time employee. Whilst there are many poor web design agencies offering PPC Management as a side service & doing a poor job, Colewood hold this service very close to our heart.
Our PPC team combine sophisticated bid optimisation tools with hands on campaign management. All of our team are UK based and available for direct contact throughout the normal working week with limited support available 24/7. As a Colewood client you will be assigned a dedicated account manager who will make it their priority to learn your product and industry.
Each account manager is backed up by other qualified team members who have a diverse range of core skills such as conversion optimisation, Google Analytics or Display Advertising.
- We never mess with your budget or create another account on your behalf in an attempt to restrict access to your campaign.
- If you ever decide to leave us you take your account either with the work we have implemented or without it.
- Our team uses rules based bid management tools that are implemented & monitored by Adwords qualified people.
- Your account will be monitored by a primary & secondary account manager both of which will always be Google Qualified.
- Our multilingual PPC experts can optimise your campaigns in French, Spanish & German.
- Each of our multilingual account managers is native to the given language so understand the people & cultures of that territory.
- A team of account managers dedicated to display & nothing else.
- In-house graphic designers help us create ads that generate the highest response & ROI.
- Multi Channel display campaigns; target small niche websites or channels such as Facebook & Youtube with dedicated campaigns.
- Conversion Tracking & Analytics set-up & configuration advice or implementation.
- KPI based reporting looking at data from the past to generate forecasts for the future.