Monthly Archives: June 2018

There’s Change in the Air as Google Rebrands its Ad Products

Don’t panic! That’s the first thing we should mention, as this isn’t a ‘let’s change everything without telling anyone’ move. In fact, Google is responding to statements from the community and those that use their existing products. First things first though, what’s changing, and do you need to do anything? What’s Changing? Google’s ad product…
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The Benefits of An Effective PPC Campaign

Choose your audience, measure effectiveness, customise campaigns, immediate results, and spend as much or as little money as you want. Sounds like a blast to me! Have you ever thought of massively increasing the traffic to your website through Pay Per Click Advertising? If not, you may want to consider it. Keep reading, I bet…
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Key Takeaways of SearchLeeds 2018

It’s been a week since so many industry experts graced the stage at the First Direct Arena for SearchLeeds 2018. As a first-time attendee, I wasn’t sure what to expect, but boy were we all in for a treat (and I don’t just mean all the free stuff). This was the 3rd SearchLeeds event, which…
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20 Tips to Increase Your Website’s Conversion Rate

In the world of e-commerce who doesn’t want to increase their conversion rate? Well, maybe someone who is snowed under with orders, but that’s by the by. So, here’s a list of 20 ways you can look to improve your website to better aid those precious conversions. 1 - Reduce the Load The very first…
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