Beep beep! It’s been almost one week since the Google Digital Garage Bus drove swiftly into Stockton, parking itself outside the town’s library.
Offering a tank-full of digital knowledge, the Google bus and its eager representatives touched down to offer comprehensive advice on how you can harness the power of digital to propel your business and take your digital marketing skills up a gear.
With the bus parking just a short distance away from Colewood’s office, it wasn’t an event we were going to miss. So, with the sun shining, and notebooks in hand, a few of our team headed down to the bus to see what we could find.
The bus offered three free online courses throughout the day, plus one-on-one coaching. The three courses were themed around social media and were titled ‘Social Media Strategy’, ‘Writing for Social Media’, ‘An Introduction to Digital Advertising’.
Giving an overview of these three topics, the sessions were perfect for those small businesses who are just getting to grips with using social media as part of their digital marketing strategy. With a relaxed and friendly atmosphere, the workshop-style sessions became more lively throughout the day, finishing with an engine roar.
Once buckled in, there was a lot to be taken away for aspiring social media marketers. If you’re worried you missed out, here are some key insights about how you can improve your social media copy.
During the ‘Writing for Social Media’ talk, the point was driven home that you need to establish a solid brand identity, or to make it easier to understand, a brand personality. Is your brand more of a James Corden or a George Clooney? Whatever personality your brand might have, it is essential to portray and maintain this through your social media copy.
Another key insight was that you must pick the most important words that will stand out and resonate with your audience. Keeping your copy short, sweet and to the point is the key to keeping your audience engaged. Sometimes, this means it takes longer to write something shorter, because you may need to spend time removing unnecessary words, which is all-the-more important when you’re dealing with character limits.
Whether you’re writing for Facebook, Instagram or Twitter, you may find it useful to assume that your audience will only read the first half of your sentence. This will help you to determine what is the most important part of what you’re trying to say and placing it at the start of your post.
There was also a wealth of useful information and tools shared which you can use to improve how to create and measure your social media plan.