If you’re a newer or smaller business beginning to establish an online presence, SEO is definitely a large factor to take into consideration. But why? Your website may already look nice, read well, and get a decent amount of traffic as is - but there’s always room for improvement. There are a lot of things to take into account that go on behind closed doors, and that’s where SEO comes in.
What is SEO?
Search engine optimisation, also known as “SEO” for short, is the act of improving a webpage’s visibility for a search engine’s organic search results. The use of SEO can help you achieve both higher quality and quantity traffic, which is exactly what you’d want when it comes to boosting a smaller business online.
Typically distinguished into three different types, there is on-page, off-page, and technical SEO.
- On-Page SEO - Refers to the content on a website being optimised for search engines, through the use of specific keywords relating to the topic. The end goal of this is to encourage more traffic to the site, and you can do this by catering the content to what users are searching for.
- Off-Page SEO - More about building domain authority and brand awareness. This can be through acquiring backlinks from other trusted sites or promoting your pages through social media.
- Technical SEO - Like a foundation for your content as it focuses on how well the search engines can crawl and index your site.
The Main Benefits
So, for a smaller business, SEO can yield a lot of advantages. Your website will become a lot more user-friendly, allowing your visitors to have a more pleasant experience. By incorporating SEO into your website, you can attract more customers. That’s always a good thing, however, you’ll be increasing the quality of visitors and not just the quantity by doing so. This will be due to the search results being more catered to the specific audience who will actually be looking for your website’s content. Following on from this, SEO will also encourage greater conversion rates. This can be anything from becoming a registered user to actually purchasing something.
Localised content refers to the tendencies of a certain culture being incorporated into content, so that it has greater appeal.
Small businesses can thrive off localised content, as it really gives you the leg-up over competition in the area. The key is starting local and then building the brand up from there. As the business grows, you can create even more localised content for all different areas so that you can always ensure to connect with visitors as much as you can.
Localised content is a powerful way of becoming familiar with the different areas you’re trying to engage with. If you can appeal to all different audiences, then you are bound to get the best conversions from a segmented market.
So, if you are a small business, why not look to start using SEO to help you out? Contact us to find out more.