With September being a milestone month of Colewood’s, a trip down memory lane is in need of. As part of 20 years of Colewood, this month we are dedicating our blog to this anniversary!
So here we go, here are Colewood’s 20 greatest blog posts…
If you are new to AdWords or simply looking for ways to improve the performance of your campaigns, fully understanding the broad match modifier is important. Read here to find out more about the broad match modifier.
Understanding the different stages of your customer journey & buying cycle is imperative to facilitating and more importantly nurturing your customers through their journey.
At Colewood we find that poor landing page performance is due to a failure in effectively engaging and informing visitors as to who they are, what they offer and failure in outlining a clear route to taking a desired action. Read our Four steps to fluffy enlightenment, here.
If there’s one aspect of digital marketing that is important to get right, content is often one of the first things that spring to mind. Without good content, what do we really have? It is the solid foundation upon which everything else within our marketing strategies is built, especially when it comes to search engine optimisation.
Before you ask, nope, we’re not talking about cracking open a sky-high hard copy of the Yellow Pages. We’re talking about online directory listings and why you should take advantage of them. Read here to find out more.
SEO is definitely a large factor to take into consideration for newer or smaller businesses beginning to establish an online presence. Your website may already look nice, read well, and get a decent amount of traffic as is – but there’s always room for improvement. There are a lot of things to take into account that go on behind closed doors, and that’s where SEO comes in.
Google announced that the 3rd of June 2019 would see a broad update to their core search algorithm. This change isn’t targeted at a particular sector or type of website, making it broad and likely affecting much of the web.
Our handy guide will take you through the steps you can take to improve your business’s presence on social media and why this is so important
If you’re not already blogging for your business, why not? When you have a website, blogging is an essential part of it that helps to boost ranking factors, audience engagement, and brand awareness. Just look at us!
When Google introduces new Algorithm Updates it is important to find out what it means for you. Take a look back to August 2018’s update to see how this may have had an impact.
This blog post outlines a few different ways in which your company website – a “fish” – can be better found online.
In the world of e-commerce, who doesn’t want to increase their conversion rate? So, here’s a list of 20 ways you can look to improve your website to better aid those precious conversions.
Have you ever thought of massively increasing the traffic to your website through Pay Per Click Advertising? If not, you may want to consider it. Keep reading, we bet we can set your heart on fire…
First impressions are everything. But before we delve into company branding, we need to look at ourselves… read here to find out more.
This blog post looks back at the key takeaways from the many industry experts who graced the stage at the First Direct Arena for SearchLeeds 2018.
If you are not utilising PPC for your website, then you are literally throwing away your potential profits! Find out how to increase your online visibility with PPC.
First things first though, what’s changed, and do you need to do anything? Take a look back at the changes that were made when Google rebranded Google Adwords.
We see it every day, yet some will not know its origin or the fact that it has a name. I’m talking of course about this little guy… &.
As well as design and content, there’s one very specific element that can’t be forgotten about. And that’s technical SEO.
Whether you’re creating a brand or designing a website, using the right colours is the key to having a professional, convincing, appealing and quality brand identity, that is consistent across all channels. It defines your brand, helping you to stand out in this crowded market.