Finding the correct image size for any platform is one of the trickier parts about making content for the web. Each platform has specific requirements, and we’d be exceptionally impressed if you can remember them all for every image or advert type. Since we all aren’t blessed with a photographic memory, we’ve created a guide for the biggest social media platform in the world, Facebook. Whether you’re sprucing up your organic feed or creating a fancy collection advert, we’ve got the info you need right here.
But wait! Facebook has a text-to-image ratio tool that you should use, especially if you are making images for ads. Images with too much text will take a big hit on available reach. If you want eyes on your adverts, use this tool to check your images before you post them.
Improving your organic presence requires two things at heart, consistency and time! These image sizes should improve your consistency and reduce the amount of time you take to create ads. It’s a win-win all around.
As one of the first things people look at, your profile picture should be the correct size. Make sure it is with the guidelines below.
In combination with your profile picture, this sets the tone for your Facebook page. Make sure you get the size right and try to unleash your creativity.
The staple image that you see when you’re browsing through Facebook, the in-feed image size is one that you want to remember.
Invite your followers to an event, whether physical or digital. Just make sure that the image size is correct to catch their eye.
Show off the latest deals, special offers or giveaways with an organic offer post. Image sizes are below.
The wild world of Facebook advertising can be incredibly complicated at first glance, but it’s well worth investing your time and money. (Or you can ask a helpful agency to do it for you!) As you’re putting your hard-earned cash behind your adverts, you should make sure that your image sizes are correct. View our up-to-date list below.
Single image adverts are arguably one of the easiest to create, yet you can be incredibly creative with them. A/B testing via imagery is also possible, so make sure you choose the right size!
Video adverts are available across Facebook, so there are quite a few options regarding sizes. If you’re interested in placing videos in the feed, marketplace, stream, stories or search results, we have the answers below.
Tell a story or advertise your products with a carousel advert. We’d recommend placing at least 4 images in there for users to flick through. You can even create a larger image and split it into 4-5 images for one consecutive carousel!
This advert type could be seen as the underdog, but don’t underestimate it! There’s a reason it exists in the first place, so make sure that your image sizes are correct to gain the most from it. They only appear on a desktop, so the sizes are pretty straightforward.
Messenger is another underutilised placement, but with the number of people on the platform (1.3 billion worldwide), it’s important that you make a note of the image sizes. We’ve got you covered.
The possibilities for being creative with a collection advert are vast. Typically, they induce a cover image followed by a variety of product images, so they’re great for advertising, you guessed it, specific collections. The sizes are below:
If you need further assistance or want some advice about your Facebook page or advertising options, don’t hesitate to contact the team. We’re always happy to help.