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Base London

Base London

PPC client

Our main goal was to take advantage of their Brand. We needed to make sure that Base London where easy to find through Brand Terms. Once we gained the exposure (clicks increase YOY 100.76%), we needed to ensure these visitors where converting. Search Campaigns where used on First Click basis, we would then remarket users with banners created by our in-house design team to capture cart abandoners. We also used RLSA to ensure those still searching for our brand who didn’t convert would find us again.

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RESULTS SO FAR

March 1st – December 31st 2016 vs previous year:

112% REVENUE INCREASE

Before:

After:

79.27% CONVERSION RATE INCREASE

Before:

After:

147.29% TRANSACTION INCREASE

Before:

After:


ABOUT BASE LONDON

Base London are a household brand and boast a stylish range of Men’s Shoes. Like many, their goal was to improve ROI through exploring additional networks within Adwords.


WHAT WE DID

Our main goal was to take advantage of their Brand. We needed to make sure that Base London where easy to find through Brand Terms. Once we gained the exposure (clicks increase YOY 100.76%), we needed to ensure these visitors where converting.

Search Campaigns where used on First Click basis, we would then remarket users with banners created by our in-house design team to capture cart abandoners. We also used RLSA to ensure those still searching for our brand who didn’t convert would find us again.

Finally, for new business we targeted users inbox with Gmail Ads who showed an active interest in Mens Footwear.

To make the above work, we showed great attention to detail in making sure traffic was relevant and cost effective, among working closely alongside their Marketing Manager.

GET YOUR FREE PPC
CONSULTATION

Complete the form to receive a free PPC consultation and further detailed information

I WANT MORE INFORMATION ABOUT:

COMPANY NAME *

YOUR NAME *

EMAIL ADDRESS *

PHONE NUMBER *

« Back to case studies

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