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Neptune

Neptune

SEO/CRO client

The first action was to increase conversions from the exiting high quality branded traffic generated to the site via a CRO and UX plan. We mapped out the exiting visitor buying process and made actionable improvements that were supported by a series of designs which are due to be implemented to convert the visits into sales. Colewood were tasked with increasing the sites general search engine presence by competing for more generic terms. They face some fierce competition from well-established furniture brands whilst also competing in local search for locations with showrooms.

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RESULTS SO FAR

All data is segmented for SEO and organic growth:

55% ORGANIC SESSIONS INCREASE

Before:

After:

10.09% PAGE VIEWS INCREASE

Before:

After:

154.48% REVENUE INCREASE

Before:

After:

91.82% TRANSACTION INCREASE

Before:

After:


About Neptune

Neptune are a manufacturer of high end hand-made furniture, we started our digital marketing contract with them in September 2016. Previously there were only branded searches landing on their site.


WHAT WE DID

The first action was to increase conversions from the exiting high quality branded traffic generated to the site via a CRO and UX plan. We mapped out the exiting visitor buying process and made actionable improvements that were supported by a series of designs which are due to be implemented to convert the visits into sales.

Colewood were tasked with increasing the sites general search engine presence by competing for more generic terms. They face some fierce competition from well-established furniture brands whilst also competing in local search for locations with showrooms.

local search for locations with showrooms. Keyword targeting was carried out using a unique performance indicator (Colewood Keyword Performance Indicator). This is based on the performance of PPC keywords tracking through to conversions and Is used to prioritise better performing keyword via a three-year revenue projection.

GET YOUR FREE SEO/CRO
CONSULTATION

Complete the form to receive a free SEO/CRO consultation and further detailed information

I WANT MORE INFORMATION ABOUT:

COMPANY NAME *

YOUR NAME *

EMAIL ADDRESS *

PHONE NUMBER *

« Back to case studies

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