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Category Archives: Blog

How Google Specialisations Could Help Your Business

Unloading the advertising portion of your business to an external body can take a lot of the pressure off a business - however, finding the right company to trust with your advertising needs can be daunting. Google Specialisations can take some of the stress out of this decision.   What is a Google Specialisation? If…
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First SEO Steps to Take With a New Website

Launching a new website is a bit like moving into a new house. You do a lot of planning beforehand, you try to make certain that you’ve thought everything through and there are lots of people around you offering their advice. Everything is shiny and new. But, once you have moved in, you soon realise…
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What is CRO?

What is CRO? CRO or Conversion Rate Optimisation on a web page is the act of tailoring the page to help it gain the reaction from visitors that you are aiming for. Many people immediately take this to mean increasing sales but, although this can be the case, good CRO doesn’t always result in a…
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How to Improve Your Mobile Conversion Rate in 5 Simple Steps

Have you ever wondered why your website isn’t performing as well on mobile devices compared to desktops? If you want to see an increase in conversions, your e-commerce website has to be at the top of its game. Not only does that mean you have to be standing out from your competitors and offering customers…
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