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Category Archives: CRO

20 Tips to Increase Your Website’s Conversion Rate

In the world of e-commerce who doesn’t want to increase their conversion rate? Well, maybe someone who is snowed under with orders, but that’s by the by. So, here’s a list of 20 ways you can look to improve your website to better aid those precious conversions. 1 - Reduce the Load The very first…
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Awareness, Research, Education, Transaction.

Understanding the different stages of your customer journey & buying cycle is imperative to facilitating and more importantly nurturing your customers through their journey. To begin with, you need to understand what your customer purchasing journey actually looks like and then most importantly how your business can engage and build relationships with potential customers, as…
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Are your landing pages CUTE?

Just to be clear, we’re not talking about pictures of fluffy bunnies or teddy bears; we’re talking about four very basic rules to follow when creating landing pages. Not that we have anything against fluffy bunnies or teddy bears – you can see above that we actually have a few in the office to prove…
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