Category Archives: CRO

What is CRO?

What is CRO? CRO or Conversion Rate Optimisation on a web page is the act of tailoring the page to help it gain the reaction from visitors that you are aiming for. Many people immediately take this to mean increasing sales but, although this can be the case, good CRO doesn’t always result in a…
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How to Improve Your Mobile Conversion Rate in 5 Simple Steps

Have you ever wondered why your website isn’t performing as well on mobile devices compared to desktops? If you want to see an increase in conversions, your e-commerce website has to be at the top of its game. Not only does that mean you have to be standing out from your competitors and offering customers…
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20 Tips to Increase Your Website’s Conversion Rate

In the world of e-commerce who doesn’t want to increase their conversion rate? Well, maybe someone who is snowed under with orders, but that’s by the by. So, here’s a list of 20 ways you can look to improve your website to better aid those precious conversions. 1 - Reduce the Load The very first…
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Awareness, Research, Education, Transaction.

Understanding the different stages of your customer journey & buying cycle is imperative to facilitating and more importantly nurturing your customers through their journey. To begin with, you need to understand what your customer purchasing journey actually looks like and then most importantly how your business can engage and build relationships with potential customers, as…
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