Category Archives: PPC

Awareness, Research, Education, Transaction.

Understanding the different stages of your customer journey & buying cycle is imperative to facilitating and more importantly nurturing your customers through their journey. To begin with, you need to understand what your customer purchasing journey actually looks like and then most importantly how your business can engage and build relationships with potential customers, as…
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Broad Match Modifier – Explained

If you are new to AdWords or simply looking for ways to improve the performance of your campaigns, fully understanding the broad match modifier is important. The broad match modifier is one of five keyword match types available to you within Google AdWords, the others being; broad, phrase, exact and negative. One could argue that…
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