Category Archives: SEO

Why SEO is Important for Small Businesses

If you’re a newer or smaller business beginning to establish an online presence, SEO is definitely a large factor to take into consideration. But why? Your website may already look nice, read well, and get a decent amount of traffic as is - but there’s always room for improvement. There are a lot of things…
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Content Synthesis 101: 5 Tips for Creating Captivating Content

If there’s one aspect of digital marketing that is important to get right, content is often one of the first things that springs to mind. Without good content, what do we really have? It is the solid foundation upon which everything else within our marketing strategies is built, especially when it comes to search engine…
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Awareness, Research, Education, Transaction.

Understanding the different stages of your customer journey & buying cycle is imperative to facilitating and more importantly nurturing your customers through their journey. To begin with, you need to understand what your customer purchasing journey actually looks like and then most importantly how your business can engage and build relationships with potential customers, as…
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