Category Archives: SEO

How to Use Video on Social Media

Let’s say you follow someone on social media who has just started a business. They want you to buy their brilliant products, so they post a status: “Hey everyone! My products are brilliant, please visit my website and buy one.” Would you visit their website and buy one? Would you take them at their word…
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Why You Should Take Advantage of Directory Listings

Being found online and gaining the exposure you deserve is no easy feat. With the drastic change of the business landscape which came with the information age, businesses are now coming up with new ways of finding new customers, which quite literally did not exist a decade ago. However, one method of this has stood…
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Why You Need an SEO Strategy

When you’re a business owner looking to get started with search engine marketing, it can often be difficult to know where to start. What makes it even more challenging is the fact that SEO is an ever-changing minefield. It isn’t something you can just do, it takes time, effort, and a lot of careful planning. These…
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How to Write Marketing Copy That Converts

Many years ago, businesses went about marketing and advertising products and services very differently to how things are done today. There are various different factors that play into this. Some examples of which include: the trade descriptions act, the internet, and many, many more reasons which, over the years, have shaped marketing copy into what…
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