marketing(we can even deliver your mail on a Sunday)
Our experts focus all their attention on email marketing to give you beautiful emails that not only look good but perform excellently as well. We will take into account your USP’s, any promotions, best-selling products and much more to deliver a consistent message across all marketing channels.
We specialise in designing emails that fit seamlessly with your current branding ensuring the end user gets the best experience possible. All our emails are hand crafted to each client and come mobile optimised as standard.
Using our in-house browser lab with various mobile, tablet and desktop devices we will thoroughly test each email to ensure its intended design is consistent across all devices.
Before an email is ready to deploy we will send tests out to you to check everything is how you wanted it.
Using the top email service providers we will deploy your emails to your customer base for you. Using these service providers ensures that emails will not fall into spam folders, maximising your campaign's performance.
After we’ve sent a few campaigns for you we’ll analyse the data to find an optimal send time for maximum results for your next campaign.
The email journey doesn’t end when we hit the send button, it goes on for days, weeks and months. Each email will track opens and clicks as standard but we can provide more in- depth results using tools such as Google Analytics.
The tools provide us with insight into data such as:
- Transaction data
- Site visits
- Time spent on site
- And much more
We will analyse the data coming in from your sent campaigns and suggest any changes that may be required to further optimise your future campaigns. We can also re-market to those who don’t interact with your campaign and even segment your subscribers into active users who are more inclined to engage.
You can do many things with email marketing, some things you probably won't have thought of, but we have. We are constantly on the look out for the next big thing in email marketing and applying it to real-life situations.
Automated emails - Do you offer a service where a customer needs to receive a confirmation or notification? We can design emails that work alongside databases to automatically populate and provide the customer with the information they need in an instant.
Dynamic emails - Sometimes one email is too generic for your subscribers, this is where dynamic content comes in. We can personalise content based on the subscriber data to display content relevant to them.
Geo-location - Usually combined with dynamic content, geo- location allows campaigns to be sent to people in a specific area. This sort of targeting is useful for local events or promotions, making those who aren’t in close proximity less likely to unsubscribe from your list.
By combining these additional features we can offer highly targeted emails that will have a higher engagement rate with customers.
Any designs we create will come mobile optimised as standard. Why? I hear you ask, well the email opening environments break down like this:
Which means that if your email isn’t optimised for nearly half the email users out there it could severely impact on your CTR and conversions. Furthermore mobile email users are predicted to increase from 0.9bn users in 2013 to 1.8bn users in 2017.
12 month contract
Monthly fee - dependant on your subscriber base*
One off setup fee
Bespoke email design service - included in the monthly fee
Total transparency - access to reporting, integrated with your PPC
*Subject to a minimum fee of £240 ex VAT per month.