There are plenty of people on the web searching for what you offer, and Google Shopping helps you put your products in front of them. Offering more than a simple text ad, our Google Shopping management service helps you gain additional exposure across Google in the form of rich, product ads which appear on Google Search, Images, YouTube and more.
Why Google Shopping?
Google Shopping allows customers to search for, view and compare prices of products across the web, so not including yours would be a real missed opportunity. Google Shopping makes your products handily available to searchers, helping you gain more exposure and boosting your website traffic. It's a chance to really show off your products to people that already want them, increasing your conversions and encouraging sales.
How Does it
Powered by two platforms, Google Ads and Google Merchant Centre, product ads are triggered by search queries from potential customers. Unlike Search ads, you can't associate specific keywords for the product you wish to show; the ads show based on the information you specify in your Merchant Centre. The data you provide here is the key to Shopping Ad success.
Where the Magic Happens
Colewood can advise you how to better optimise your Merchant Centre, to ensure your customers see the most relevant products based on their initial search. Plus, our in-house tools help manage and optimise your shopping campaigns within Google Ads, to better enhance your conversions. It allows us to place emphasis on the most important products and the ones you want to push.
Get in touch with us today to discuss your digital marketing needs